Today, the Bodog name has a wide reach that stretches the world over. Their online, Vegas style casino features an excess of 150 games. Their sportsbook offers punters a choice from all major leagues, tournaments, and events globally. They faced some tedious legal battles, but Bodog has proven itself to be a brand that pushes boundaries to bring its consumers an unprecedentedly comprehensive amount of sports betting, online gaming, consumer goods, television, and music offerings.
On top of the cutting edge features, vast selection of gaming and betting options, and the critical acclaim that accompany the Bodog name, they even offer a free bet match that is hard to match. New members can receive a 100% free bet match of up to $100. Welcome bonuses of this caliber are hard to find, even among the top bookmakers.
The Bodog entertainment brand was initially founded in 1994, but Ayre didn’t become a full fledged online gaming and betting commodity until 2000. From the get go, Bodog was designed to be a multifaceted brand, as evidenced by a distinct lack of bookmaking or gaming terms in the title. The Bodog name didn’t take long to cement itself as a number one name in sports betting. Within six years, CEO Calvin Ayre had made an appearance in Forbes Magazine’s annual billionaires issue. With the boost in popularity also came a change in scenery as Bodog moved its headquarters to Antigua, where they sit today. Initially, they called Costa Rica home, traveling far from Ayre’s Canadian roots. They’ve traveled near and far since then, even having an official Bodog tartan recognized by the Scottish government.
The mid 2000s saw a significant expansion to Bodog’s repertoire. They added the Bodog music label and the Bodog Fight MMA League and its affiliated recurring television spot. They even extended into the brick and motor, real life space with an annual Poker and Sports Marketing Conference hosted in Las Vegas. This made for perhaps the very first trade show of its kind. They have even expanded into poker tournaments and music festivals that benefit charity, for a philanthropic twist.
The nature of Bodog’s organizational structure changed significantly later in 2006, with the creation of the Unlawful Internet Gambling Enforcement Act. Bodog’s online gambling business was sold to the MMGG (Morris Mohawk Gaming Group) in Quebec, returning it once more to Canada. Calvin Ayre, in a display of his unmistakable business acumen, retained the licensing and rights to the Bodog name and related brands, many of which are now associated with well known names in Canada, the UK, Europe, and Asia. Their consumer goods focused Bodog Coffee Company even serves the Philippines, and their global Bodog Poker Network. They have recently formed affiliations with UK football leagues like Premier League, Scottish First Division team Ayr United FC, and West Bromwich Albion FC. Canadians may also recognize the Bodog name from its association the Canadian Football League and the Edmonton Oilers.
Bodog has a fantastic sportsbook. Members can place bets on hockey, basketball, baseball, football, soccer, UFC, MMA, tennis, golf, boxing, motor sports, rugby league, rugby union, cricket, darts, snooker, and horse racing. They even have entertainment categories like celebrity props, film and television props, business props, political props, and so called “weird” wagers. Their other sports section offers betting on athletics, cycling, Gaelic games, poker, volleyball, winter sports, and wrestling. Their casino jackpots, slots, and instant games. They also feature dedicated poker and horses pages for the discerning player.
Bodog has a very exciting history and a timeline that, though relatively short, features a lot of action. From their beginnings as an online gaming idea from Canadian entrepreneur Calvin Ayre, to a global brand name that touches in spaces most bookmakers wouldn’t dream of delving into. Whether you’re drinking Philipino coffee, watching the Edmonton Oilers, or playing a hand of poker online with competitors from around the world, if you’re paying attention you will probably find something related to the Bodog name. They are a brand to watch moving forward, and one of the big bookmakers to come from – and back to – Canadian roots.